Love Food Hate Waste - Spoiler Alert
New Zealanders waste $3.2B of food every year, which is terrible for the environment and for our pockets. So, in an effort to combat household food waste by 50% by 2030, we helped ‘Love Food Hate Waste’ create a campaign to draw much needed attention to the issue.
And the campaign went off!
…Literally
We specially created three giant petri dishes filled with agar that would grow real mould naturally over the course of six weeks.
The stunt was in service of drawing attention to the massive food waste issue and a new initiative, reusable ‘Eat Me First’ stickers, made available from a quick scan of a QR codes on the OOH, LFHW’s website, regional councils or available to pick up for free in selected Woolworth’s stores across the country.
