Southern Cross Pet Insurance -
Too Hot To Trot
As temperatures rise in summer, so does the risk of heatstroke for pets. And no amount of panting can beat that heat.
But how do we know how hot is too hot, and at what point will the temperature of our pets skyrocket to dangerous levels?
The campaign spreads across several media channels that react to the environment and communicate when temperatures are unsafe for dogs.
On radio we created a dynamic audio spot called, ‘The Pavement Pawcast’, a live weather update that let’s people know when it’s too hot to trot.
AWARDS
BEST ADS TOP 6